Utah’s residents and culture are a competitive advantage – a blend of patriotism, faith, and community rooted in the state’s pioneer heritage.
“This place was built by pioneers with great determination,” U.S. Rep. Mike Kennedy told me. “They did really hard things and that's the American spirit. That's how people operate around here.”
Leaders call it an “ethical workforce” that shows up, passes every test, and takes pride in its craft.
That work ethic scales globally.
More than 130 languages are spoken in Utah – the highest per capita in the U.S. – thanks to a generation of young Utahns who spend formative years abroad before returning home fluent in the world.
Goldman Sachs saw this early and built one of its largest U.S. hubs in Salt Lake City.
Combine that with:
The nation’s youngest median age (30.1)
A rising fertility rate
A diversified economy
… and it becomes clear that Utah’s workforce will have a major role in America’s next economic era.
